AERO Creative's China office, together with its Texas office, has officially won Chery Automobile's 2026-2027 South America full-funnel marketing mandate. As Chery Automobile's sole digital marketing service provider for South America, covering Brazil, Chile, Peru and Argentina, AERO Creative will support the brand's phased communications across the South American market with communications strategy, global media and production.
South America is not only one of the world's most substantial and representative automotive markets, but also a strategically important market in the globalization of Chinese automotive brands. It has a complex regional structure, diverse cultural context, distinctive outdoor lifestyle and highly localized automotive decision-making standards. For Chinese automotive brands going global, entering South America means the brand must do more than be seen. It must be understood, trusted and integrated into the real-life scenarios of local users.
The Chery Automobile South America communications project is unfolding against this backdrop. It is not a single-market communications assignment alone, but an important step for a Chinese automotive brand to build brand recognition, product trust and cultural connection in core Latin American markets. AERO Creative will help the brand build a more recognizable, persuasive and extendable content expression system around global strategic layout, local scenarios and user emotions.
AERO Creative will continue to help Chinese brands build clearer and more powerful communication in global markets through international perspective, local insight and content execution capability.