South America automotive market communication scene

01/07/2026

AERO Creative Named Chery Automobile's Full-Funnel Integrated Marketing Creative Partner for South America

AERO Creative's China and Texas offices will support Chery's South America communications with strategy, media and production.

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Big Door Beijing new office

10/06/2026

Big Door Beijing New Office: A Creative Habitat Where Technology Meets Human Warmth

A white spatial language and Eastern garden narrative create a new workplace for creative people, balancing rational order with human warmth.

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BYD SHARK 6 OOH creative

09/06/2026

BYD SHARK 6: Breaking Category Conventions and Reframing the Australian Ute

For Chinese new-energy brands entering Australia, the real barrier is not language but cultural penetration.

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BYD SEALION 5 GCC Ramadan key visual

10/06/2026

From Festival Symbols to Everyday Presence: BYD SEALION 5 GCC Ramadan Campaign

Festival marketing can easily fall into repetitive symbolic decoration.

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