ChallengeIn the photovoltaic industry, brand communication is easily flattened by modules, production lines, efficiency, scale and green slogans. LONGi already had leading technology and industrial capability, but needed a global brand expression that could cross language, market and culture, making the brand not only seen but remembered.

InsightThe PV industry often talks about panels, but what people universally understand is light. Light means life, warmth, hope and the future. It is also the origin of solar technology. People may not understand complex PV technology, but everyone can feel light.

Solution艾瑞创意（Aero Creative） used “Feel The Light” as the creative theme, connecting life, nature, cities, technology, manufacturing, power stations and a greener planetary future through light. We translated LONGi from a PV manufacturer into a global energy technology brand that turns light into green infrastructure.