ChallengeJETOUR needed to translate product technology, driving experience and the “Travel+” brand idea into overseas social content people could understand and want to watch. Pure specs felt too hard, brand slogans too abstract, and travel scenes alone were not enough to build product understanding. The real challenge was to create a more personal, sustainable and cross-culturally adaptable content voice for JETOUR.

InsightCross-cultural communication is not translating brand language outward. It is creating a guide who can bring users into the experience. Jessi’s value was not that she was virtual, but that she could act as JETOUR’s first-person experience officer, turning technology into usage, driving scenarios into feelings and “Travel+” into a story users could understand.

SolutionAs global creative strategy partner, 艾瑞创意（Aero Creative） helped build the content expression system for Jessi, JETOUR’s virtual experience officer. Within eclicktech’s global marketing framework, Jessi was positioned as a first-person guide for overseas content. She served as both technology explainer and brand storyteller, using short videos to continuously explain product technology, driving experience and travel stories.