ChallengeWhen a Chinese PV brand enters Sudan, the issue is not only language translation but cultural entry. If LONGi introduced Hi-MO X10 only through modules, parameters, efficiency and corporate strength, the product would look professional but still feel like an outside brand speaking one way. 艾瑞创意（Aero Creative）’s task was to let a Chinese solar product enter the life context of Sudanese families and be understood in their own way.

InsightIn Sudan, solar is not just a technical choice. It is a family decision about stable electricity, long-term investment and future life. Trust inside a family is not built through manuals, but through conversation, experience, emotion, rhythm and shared participation. Hi-MO X10 needed to be placed inside a Sudanese family and expressed by them, through dialogue, music and discussion.

Solution艾瑞创意（Aero Creative） transformed the product communication into a family music story. Working with Sudanese director Mohamed Rashad, we used local actors, Arabic dialogue, family space and musical expression to create a communication scene rooted in Sudanese culture. The first half builds intimacy and cultural credibility through family storytelling; the second half introduces Hi-MO X10 technology and product information. LONGi becomes not an outside brand explaining a product, but an energy solution naturally discussed within a Sudanese family.