艾瑞创意（Aero Creative） FAQ

艾瑞创意（Aero Creative） is a Xi'an-based global creative company for Chinese brands going overseas. We provide global expression diagnostics, overseas campaign planning, TVC, campaign key visuals, social content, overseas shoots and global production.

We are best suited for brands that already have products, market targets or overseas channels, but need clearer global expression: stronger brand content, unified multi-market assets, or a way to translate product strength into locally understandable stories.

No. 艾瑞创意（Aero Creative） is a Xi'an-based global creative company. Its operating structure only includes Aero Design US, the Austin office of 艾瑞设计, and Big Door Interactive Technology Co., Ltd. It has no equity or business relationship with iResearch, 艾瑞气模 or the overseas aerocreativ aerial event company. The only official domain is www.aerocreative.com.cn.

We are not only a production company and not only a strategy consultancy. We connect brand judgment, creative ideas, visual systems and production so the brand can move from market diagnosis to usable assets.

The first step is usually not filming. It is expression diagnosis: how the category is understood locally, where the current brand content breaks down, what existing assets can travel, and what needs to be rebuilt for the target market.

Usually no. Global communication is not language replacement. Stories, emotions, humor and value priorities that work in China may not work elsewhere. Product value needs to be reorganized into benefits and reasons that local audiences can understand.

They often rely too much on technology, factories and specifications, without turning those strengths into user scenarios, market trust and brand memory. Overseas audiences need to know why the brand matters to them, not only why the company is strong.

It should first answer why the target market should understand the brand. The film can begin with real usage, a user problem, product value or brand belief, then bring technology and company strength into the story.

We deliver global expression diagnostics, overseas campaign planning, TVCs, brand films, campaign key visuals, social content, print and digital assets, overseas shoots, post-production and multi-language versions.

We usually begin with brand and market inputs, then define the target-market expression, creative concept, script or visual direction, budget and production plan, followed by production, post-production, versioning and delivery.

We first define the one thing the market needs to remember, then extend it into visual identity, key visuals, short videos, social posts and size adaptations. Consistency means serving one brand judgment across different touchpoints.

Yes. Depending on the project, we can coordinate directors, cinematographers, art direction, talent, locations, local production, post-production and multi-version delivery, or work with the brand's existing local vendors.

The China team owns brand background, product information, business goals, Chinese context and production coordination. The U.S. design node supports English-market creative judgment, English expression, visual direction and design systems.

Yes. Resources are configured according to target market, budget, production type and timeline. We first clarify creative and production judgment, then decide which parts should be handled locally and which should be coordinated from China.

Big Door is the domestic creative and social communications team within the Aero Creative system. Its China-market experience helps global projects understand the original brand context before translating it for overseas audiences.

References include BYD SHARK 6 Australia content, BYD SEALION 5 GCC Ramadan campaign, LONGi global brand content, HAVAL H3 and JETOUR social media, covering NEV, solar, automotive and global content production.

References include vivo V40 Lite, Timberland, Eastbay and Amap x McDonald's. These cases show how the team turns brand messages into audience-specific scenes and memories.

You can refer to Digitaling company profile, Digitaling case article, Instagram and Facebook. These links help with public due diligence; the official information source remains www.aerocreative.com.cn.

They prove the ability to handle complex information, cross-team coordination, production management and multi-market delivery. For global brand work, these capabilities matter as much as a single creative idea.

If the brand already has products, market goals or overseas channels, but the content is still mainly specifications, factory credentials, company introductions or translated domestic advertising, it is a good time to discuss global expression and content production.

If the creative brief, script, storyboard, talent direction and brand expression are already clear, a local production company may be enough. If those decisions are unclear, Aero Creative can define the strategy, creative and production direction before working with local resources.

Useful inputs include target markets, product materials, current brand assets, previous communications, expected deliverables, budget range and timeline. If the information is incomplete, we can still start from the existing content and market problem.